CROSS follows a customer focused approach where customers may conveniently relay their requests and dissatisfaction, and where such requests and complaints are handled in an objective, fair, attentive manner with utmost respect for privacy, and assessed in a manner that will not be in violation of the legal provisions and company policy, and where necessary improvements and controls are carried out in an ongoing manner to ensure same dissatisfaction does not repeat, and which is based on transparency in their relations with customers and adheres to the main principle of remedying cases of customer dissatisfaction and that the customer must be informed as soon as possible. CROSS utilizes economic, social and environmental resources in a sustainable manner.
The company of CROSS’s customer satisfaction policy is based on “Customer Orientation”. We reform our procedures constantly in accordance with the customer’s demands and expectations and target building long term relationships with our customers.
Since 25 years, CROSS has been conducting customer satisfaction surveys annually in order to broaden and enhance its knowledge of customer preferences and customer segments.
In order to maintain customer satisfaction, it is evaluated whether the customer’s conditions are met or not, and the changing expectations of the customer, to be announced to the employees, product improvement works are performed, the smallest dissatisfaction about the product is taken into consideration and reform procedures are carried out.
Our customer satisfaction policy is based on a 'customer oriented' vision in CROSS. In accordance with the customer demands and expectations, we enhance our processes and aim to form long standing relationships with our customers.
For a permanent customer satisfaction, clients' variable expectations and situation of their demands are evaluated and announced to all the employees; product development is studied, the slightest dissatisfaction about the product is taken seriously and corrective measures are taken.
All feedback from our customers is perceived as a gift. Having 25 years of experience and a customer-oriented service; all of our resources are in use of transforming feedback into 'customer satisfaction'.
Positive feedback is the indicator that shows us we are on the right track, however; suggestions for improvement are the most significant knowledge towards our 'one step ahead' oriented vision.
Therefore, CROSS’s customers are encouraged to give feedback.
CROSS’s quality policy is based on “customer satisfaction”.
The aim of CROSS is to provide products suitable with the high standards and technical conditions it sets.
In order to maintain customer satisfaction, it is evaluated whether the customer’s conditions are met or not, and the changing expectations of the customer, these are announced to the employees, product improvement and certification works are performed. Training courses are organized in order to raise vendor awareness, the smallest dissatisfaction about the product is taken into consideration and reform procedures are carried out.
At CROSS, “happiness of employees” is the most important requirement in order to obtain customer satisfaction. Decisions are made after taking the relevant employees’ opinions and in accordance with the “participation” principle. It is ensured that individuals are equipped with sufficient knowledge and skills to undertake liability and responsibilities relevant to their position. An environment in which everyone adopts their own role and is happy about the work they carry out is targeted. While the responsibility belongs to individuals, group activity is also encouraged, and group success is considered above individual success.
In order for the company to improve its competitive powers within the markets, a “cost-conscious” attitude is adopted and importance is put on how to achieve savings. In accordance with all these principles, CROSS shows constant effort to reach a better level than it currently stands on. With this vision, continuous improvement is made by means of increasing customer satisfaction. The product and service quality is increased with successful customer complaints management, and the voice of customer management.